Coming from the fashion industry, I look at ads on many
days. During this assignment I tried to
analyze from a different point of view.
The ad I chose was from the Celine fashion house, Spring 15. Celine which is known as a trend setting
ready-to-wear and leather goods luxury brand took a risk by featuring Joan
Didion, 80-year old well known author in their Spring 15 campaign. There were two main points I took away when
using Marshall McLuhan’s theories.
Hot and Cool media-
specifically looking at what would be considered cool tends to keep an audience
involved, deeply participated and engaged.
This ad definitely creates that interests by highlighting a very cool
octogenarian who appears to be very fashionable and chic.
The medium is the
message- now while there isn’t any content listed in the ad, the picture
alone communicates such a strong powerful message for women and pro-aging. This can give older women the freedom to
dress up again and feel good about themselves.
photo: www.vogue.com
HI Laticha, Thanks for posting an ad that is socially responsible. You inspired me to go to the internet to learn about Joan Didion. The fact that an ad can depict a fashionable 80 year old suggests that there is a demographic of older women out there that Celine is targeting. Viewers seeing an older successful, fashionable person is a positive image and is indirectly promoting social change. The image presents a positive 'role model' for younger and older women alike. I might even look for the Celine brand next time I'm shopping! Thanks. M
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